13 Types of Models

In the modelling industry there are many more types of models than most people realise. Our agency works with a wide range of them — and it helps to know in advance what kind of model you’d like to be, so you can focus your energy in the right direction. Here’s the rundown.

High-fashion (editorial) models

Editorial or “print” modelling uses photographs to tell a story — designers, current trends, the latest in cosmetics, hair and skincare. These editorials set the industry’s trends and are highly sought after. Fashion models are booked by major houses and appear on covers like Elle, Glamour and Vogue. Female fashion models typically stand 5′9″–6′; men 5′11″–6′3″. The work demands discipline around diet, fitness, professionalism and an aspirational mindset.

Fashion (catalogue) models

Thanks to e-commerce, catalogue models are in higher demand than ever. To connect with a brand’s wide audience they need to look like real people — a captivating personality, good skin and hair and a great smile matter more than strict fashion-model measurements. Clients specify the look (short, tall, young, mature, slim, plus-size, any race) depending on the catalogue.

Commercial models

Commercial models wear many hats — any age, size, shape or height — across product advertising, service marketing and promotional events for housewares, food, travel and cosmetics. They work in print, digital, retail and television. Standard sample sizing tends toward 5′6″–5′11″ for women and 5′9″–6′2″ for men. This is one of the most common types of model in Malaysia.

Mature models

It’s never too late to start. Maturity, grace, a friendly personality and professionalism matter more than youth. Mature models (often 35–40+) are healthy and physically fit, and unconcerned with greys, wrinkles or age spots. High-end publications and brands increasingly cast a range of ages, with work across health, pharmaceutical and editorial assignments.

Promotional models

Also called brand ambassadors or promo models, they work consumer-facing projects — promotional events, trade exhibitions, launches, live shows and conferences. Because much of the job is driving demand by engaging potential customers directly, they must be extroverted and interactive, articulate and well-briefed on the product. Brands hiring promotional models look for people who are both personable and dependable.

Parts models

A parts model specialises in specific body parts — hands, legs, feet or facial features — for editorial, advertising and catalogue work. The role meets very precise visual needs; a jewellery campaign, for example, calls for immaculate, even-toned skin and well-shaped nails.

Fit models

Fit models work with designers and manufacturers to ensure each garment has the right fit, drape and movement before it goes into production. Whether petite or plus-size, they don’t need editorial-runway proportions, but they do need to be well-toned and hold a steady, consistent body measurement.

Fitness models

A highly competitive field that rewards dedication and an athletic background. Fitness models live healthily and exude positive energy, working across athletic apparel, the fitness industry, supplements and commercial campaigns.

Glamour models

Glamour modelling focuses on the appeal and presentation of the model, typically for commercial use — magazines, posters, calendars and adverts for cosmetics and health products. Models must be at least 18, and styling, setting and wardrobe all play a big part in the final look.

Swimsuit and lingerie models

Often confused with glamour models, but distinct: they model swimwear, lingerie, summer and nightwear. Depending on experience and versatility they may also walk runway shows, appear in editorials and feature in commercial catalogues, while keeping a close eye on fitness to maintain shape.

Child models

Agencies look for children who are cheerful, engaged, crowd-friendly and quick to learn — usually under 13. Work ranges from editorial to advertising contracts, with size and height varying by project. Selection is skill-based: intuition, adaptability and the confidence to engage with new people.

Petite models

Petite modelling suits those with a distinctive look, confidence and signature style. A petite model generally stands no taller than around 5′7″, working across fashion, commercial, glamour and parts modelling. More retailers now cater to the petite market, opening up catalogue, advertising and editorial opportunities.

Plus-size models

As demand grows, so do opportunities for plus-size models across commercial and fashion work. Most major brands and agencies now have a dedicated plus-size division, redefining the standard of beauty beyond the traditionally tall and slender — with runway, campaign and commercial bookings.

Runway / catwalk models

Possibly the most demanding category, with rigid criteria: women generally 5′9″+ and men 5′11″–6′2″. Designers cast models to fit their collections, and the bar to break in is high — but it’s the category that drives much of fashion’s direction.

Freelance models

Freelance models work project to project rather than full-time, usually without an agency or agent. That means they handle their own marketing, branding and networking — fewer middlemen and no commissions, but more hustle to find the next booking.

Evergreen Talents — a modelling agency in Kuala Lumpur, Malaysia — works with a wide range of these model types. Whichever direction fits you, you’re welcome to start your journey or browse our roster any time.