Promotional model representing a brand at a business event

Promotional Models for Business

December 12, 2023

When most people picture models, they think of fashion shows, magazines and catalogues. But that’s only part of the story — there are many different types of models, and one of the most commercially useful is the promotional model.

Promotional models are hired by companies and agencies to represent them at advertising shoots, in promotional materials, at showcases and across business events — product launches, exhibitions, annual dinners and more. A model might front a new car campaign, a brand advertisement or a trade exhibition stand.

A great promotional model is far more than someone who looks good in an outfit and knows how to stand, walk and smile. They draw the attention of customers, spark interest in the product or service, and help close the gap between curiosity and purchase — making the buyer feel the product is worth its price.

Models who help you promote your products

Today’s promotional models are among the most sought-after professionals on the floor — skilled, presentable, experienced and articulate. They’re the people who can hold a conversation and genuinely move a product, convincing an audience about what they’re representing.

Always well-dressed, groomed and presentable

First impressions decide everything at an event, so our promotional models arrive polished and event-ready, styled appropriately for the brand and the audience they’re representing.

Multilingual by default

Beyond English, Evergreen Talents promotional models speak a range of languages — including Mandarin, Malay, Spanish and Russian — which lets them connect with diverse audiences and create a strong impression across Malaysia’s multicultural market.

A quick case study

One of our regular clients took our promotional models to an exhibition, where the team drew steady attention to the stand and converted interest into real conversations with prospective partners. Sales rose — and, in the client’s words, the event simply wouldn’t have landed the same way without a professional team on the floor:

“I would like to thank Evergreen Talents for the successful exhibition. The models were so professional and we are very happy with the results.”

It’s one of many examples of how the right promotional team lifts a brand’s presence at an event. If you’re planning a launch, exhibition or activation, tell us your brief and we’ll put forward a shortlist.

Evergreen Talents

Evergreen Talents

Modelling & Talent Agency, Kuala Lumpur

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